Planning season is the most important period for marketers. The plan sets the trajectory for marketing to accomplish, or miss, their pipeline and revenue goals.
However, what’s often missing from most marketers’ plans is a strategy around their data. Many marketing organizations set their plan, start executing and then chasing their desired metrics. This leads to inconsistent and inaccurate measurements and long nights in Excel.
The best marketing organizations solve this by building a foundation and core data model, that includes a data hierarchy and taxonomy, to set their data up for success -- from plan, to budget, to measurements.
In this seminar you’ll learn:
|9:00am-9:30am:||Registration + hot breakfast|
|9:30am-10:15am:||How to build a data taxonomy and hierarchy for measurement success|
||Fireside chat with Sean Hiss, VP Marketing, Chief of Staff to CMO at Hitachi Vantara
|10:45am-11:30am:||Working session - How to build your data strategy|
General Assembly, 225 Bush Street, 5th Floor (East Entrance), San Francisco, CA 94104
VP Marketing, Chief of Staff to CMO