Live Event: Building a Best-in-Class Measurement Strategy
Live Event: Tuesday, July 30, 2019 | 9:00am - 11:45am

Building a Best-in-Class Measurement Strategy

Designing a taxonomy and hierarchy for marketing plans, budgets and measurements – a seminar for marketing leaders and marketing operations experts



Join us in San Francisco!

Planning season is the most important period for marketers. The plan sets the trajectory for marketing to accomplish, or miss, their pipeline and revenue goals.

However, what’s often missing from most marketers’ plans is a strategy around their data. Many marketing organizations set their plan, start executing and then chasing their desired metrics. This leads to inconsistent and inaccurate measurements and long nights in Excel.

The best marketing organizations solve this by building a foundation and core data model, that includes a data hierarchy and taxonomy, to set their data up for success -- from plan, to budget, to measurements.

In this seminar you’ll learn:

  • Key inputs on how to create a marketing data hierarchy and taxonomy
  • How to look at both the “I” and “R” in ROI so you can get the measurements you need
  • Three example approaches from National Instruments, Equinix, and Microsoft

Agenda & Location

Tuesday, July 30, 2019

Registration + hot breakfast
How to build a data taxonomy and hierarchy for measurement success

Fireside chat with Sean Hiss, VP Marketing, Chief of Staff to CMO at Hitachi Vantara
Working session - How to build your data strategy

Closing remarks


General Assembly, 225 Bush Street, 5th Floor (East Entrance), San Francisco, CA 94104

Meet the Speakers

Sean Hiss

VP Marketing, Chief of Staff to CMO
Hitachi Vantara

Sam Melnick

VP, Marketing