Boston User Group
Up Your Marketing Budgeting & Planning Game with Allocadia
Come meet other Allocadia users and hear best practices for managing your marketing performance
Please save the date for our Boston Allocadia User Group!
Customer Story - Signify
Tara Chahal, Global Marketing Excellence Specialist
Making process changes at any company which has team members in several different countries is bound to be complex. With marketers in over 70 countries worldwide, the Marketing Excellence team at Signify definitely had their work cut out for them but rose to the challenge. Hear Tara Chahal speak about how the team at Signify approached change management in a phased and thoughtful way by identifying a ‘super user’ in each market, and how employing a Market View Dashboard to categorize and measure programs and ROI has enabled the company to identify areas of improvement, and create alignment, more quickly than ever before.
Group Discussion - Data Strategy
Are you struggling with multiple data sources that are disconnected? Do you wish you had more confidence in the data you do have and wonder, is it just me? Ever wonder how others approach their data journeys? Bring your questions and share your experiences in this group roundtable discussion.
Customer Story - Dell
Martijn Gunther, Director, Global Marketing Operations
What do marketing organizations do when bringing in a new technology isn’t just about adding to the tech stack, but transitioning from an existing platform used by marketers in different regions, all while keeping the gears turning so it’s business as usual? Hear from Martijn Gunther about how - and why - Dell is currently approaching the replacement of a centralized platform by initiating a decentralized regional buy-in of Allocadia, and how identifying regional champions is helping to ensure the marketing organization keeps running smoothly while learning to run marketing in a new way.
Date or Available On-Demand
Description of Event
Don’t miss it - register today! And be sure to extend the invitation to other Allocadia users in your organization.
2:00 - 2:15
Welcome & Icebreaker
2:15 - 2:45
Maximizing your value with Allocadia and Marketing Performance Management (MPM) - An introduction to our new MPM Maturity Playbook and how we are working with initial pilot customers
2:45 - 3:15
The Unilever MPM Approach - Daniel Espinosa, Marketing Finance and Analytics at Unilever will join us to share his global marketing organization’s approach to marketing investment management and how whether a marketing budget is in the millions or billions, budget management is a core pain which, when properly managed, opens the door to not only increasing spend effectiveness and efficiencies but enabling better marketing decision-making.
3:15 - 3:30
3:30 - 4:30
Roundtable Discussion - How different companies operationalize Allocadia and how we approach challenges which are often common, no matter the company size or industry.
4:30 - 6:00
Cocktails (in District Hall)