Build the Foundation for Better Marketing Performance
• Hit Reset: Building an Operational Foundation for Growth
• Create a Clear Path to ROI with an Integrated Tech Stack
• How Akamai Built the Foundation for ROI
Hit Reset: Building an Operational Foundation for Growth
February 12 at 10am PT / 1pm ET
Featuring Brandon Jensen, Director, Marketing Operations at Workfront
According to McKinsey, 83% of CEOs believe marketing can be a major driver of growth in the coming year – yet only 23% think that marketing is delivering on that agenda.
Create a Clear Path to ROI with an Integrated Tech Stack
March 11 at 10am PT / 1pm ET
Featuring Former Senior Marketing Manager, Anna Soo at Commvault
Former Senior Marketing Manager at Commvault, Anna Soo shares how when she joined the marketing organization at Commvault, it was time consuming to plan budgets, tedious to match marketing campaigns to budget spent, and there was no clear path to measure ROI easily. The team was reactive vs proactive, and was spending way too much time in spreadsheets searching for answers to questions around performance.
How Akamai Built the Foundation for ROI
Featuring Jorge Garcia, Senior Manager of Marketing Technology at Akamai
Imagine this: It’s the beginning of your fiscal year and your marketing plans are in place, you know exactly what your investment strategy is going to look like and you are aligned to corporate objectives. Sounds simple, right? For most enterprise organizations this level of alignment doesn’t come easy.
Join this webinar to learn how Jorge Garcia, Senior Manager of Marketing Technology at Akamai implemented a Crawl-Walk-Run strategy to running marketing, radically changing the way their business makes decisions that impact revenue in just one year, while setting the foundation for a solid progression toward ROI.
Date or Available On-Demand
Description of Event
Tuesday, August 31st