Build the Foundation for Better Marketing Performance
• Create a Clear Path to ROI with an Integrated Tech Stack
• How Akamai Built the Foundation for ROI
• Hit Reset: Building an Operational Foundation for Growth
Create a Clear Path to ROI with an Integrated Tech Stack
Featuring Former Senior Marketing Manager, Anna Soo at Commvault
Former Senior Marketing Manager at Commvault, Anna Soo shares how when she joined the marketing organization at Commvault, it was time consuming to plan budgets, tedious to match marketing campaigns to budget spent, and there was no clear path to measure ROI easily. The team was reactive vs proactive, and was spending way too much time in spreadsheets searching for answers to questions around performance.
To solve this organizational wide problem, Anna knew she needed to create a connected technology stack to reduce manual efforts, automate workflows, and provide accurate ROI data. She worked with her team to stitch together an end-to-end stack that includes Allocadia, Workfront, Marketo, and Salesforce so her team has full visibility into how investments are impacting the outcomes marketing is producing.
Join to learn how Commvault:
*This is a re-run of one of our popular webinars.
How Akamai Built the Foundation for ROI
Featuring Jorge Garcia, Senior Manager of Marketing Technology at Akamai
Imagine this: It’s the beginning of your fiscal year and your marketing plans are in place, you know exactly what your investment strategy is going to look like and you are aligned to corporate objectives. Sounds simple, right? For most enterprise organizations this level of alignment doesn’t come easy.
Join this webinar to learn how Jorge Garcia, Senior Manager of Marketing Technology at Akamai implemented a Crawl-Walk-Run strategy to running marketing, radically changing the way their business makes decisions that impact revenue in just one year, while setting the foundation for a solid progression toward ROI.
Hit Reset: Building an Operational Foundation for Growth
Featuring Brandon Jensen, Director, Marketing Operations at Workfront
According to McKinsey, 83% of CEOs believe marketing can be a major driver of growth in the coming year – yet only 23% think that marketing is delivering on that agenda.
Date or Available On-Demand
Description of Event
Tuesday, August 31st