Mastering Marketing Agility Webinar Series

In Partnership with:

Webinar Series

Mastering Marketing Agility

Thursday, August 13
10am PT / 1pm ET
Hynes Convention Center, Boston, MA

CASL

GDPR

General

Campaign Source:

Campaign Medium:

Campaign Term:

CampaignID:

Campaign Content:

Campaign Offer:

Obility Id:

Gclid:

Honeypot:

Which session(s) will you attend?

Join Mastering Marketing Agility - three can’t-miss conversations with leaders who delivered compelling engagement strategies and achieved pipeline growth during a time of economic recovery.

Session Overview

Learn how PointClickCare pivoted marketing resources and achieved record prospect engagement

Stephan Serwe, Sr Director, Marketing Operations
- Revised their marketing planning and reporting to enable greater agility
- Realigned GTM resources to triple webinar attendance rates
- Leveraged their tech stack to gain critical planning insights
Learn how Talend's global demand gen leader accelerated pipeline during a pandemic
Carol Hague, VP Global Demand Generation
- What agility means to Talend’s global demand gen organization
- The foundational martech software that allows Talend’s marketers to stay agile
- How Carol balances the team’s ability to pivot marketing dollars and achieve revenue goals at the same time
Learn how Skillsoft demonstrated marketing impact on their road to economic recovery

Jeremie Audran, VP Performance Marketing & Operations
- How they have navigated drastic changes to their marketing plan
- How they were able to make a commitment to increase revenue by 50% on a flat budget
- How do they demonstrate marketing impact during an economic recession
Event Title
Date or Available On-Demand

Description of Event

Speakers

Carol Hague
Vice President,
Global Demand Generation
Jeremie Audran
VP Performance Marketing
& Operations
Stephan Serwe
Sr Director
Marketing
Operations
Moderator:
Caitlin Ridge
Director of Corporate Marketing

Webinar Series

Mastering Marketing Agility

Speakers

Agenda

Tuesday, August 31st

Webinar Series Mastering Marketing Agility

Speakers

Agenda

Tuesday, August 31st

Webinar Series

Mastering Marketing Agility