Webinar On Demand

How National Instruments Revamped Marketing Planning

Using the SiriusDecisions Campaign Framework


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National Instruments transformed their marketing planning process.

Learn how Helena Lewis and National Instruments used the SiriusDecisions Campaign Framework and Allocadia to optimize planning across a 400-person global marketing organization.

Helena Lewis

Helena Lewis is Sr. Group Manager - Marketing Operations and Technology at National Insturments. She is a proven leader with 20 years of experience in Marketing, Demand Gen, and Operations. She has won 4 Oracle Eloqua Markies and in 2016 NI was a SiriusDecions Demand Program of the Year Winner.

Sam Melnick

Sam Melnick, Allocadia’s Director, Customer and Marketing Insights, is a former award winning IDC Analyst and a career marketer. Sam leverages his background to utilize best practices and benchmarks to help Allocadia customers build world-class marketing organizations.

Every marketing action starts with investment. And every investment starts with a plan.

Still, budgeting and planning processes are among the most hair-pulling exercises marketing teams go through each year. That’s why National Instruments turned to SiriusDecisions’ Campaign framework to bring sanity back to this annual activity.

For this 400-member global marketing team, selecting an industry accepted framework, leveraging technology, and doubling down on collaboration led to huge strides in their planning and budgeting process.

Register now to hear how Helena Lewis, Sr. Group Manager, Global Marketing Operations and Technology at National Insrtuments and her team turned this framework into reality.